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Data Hygiene: More Important Than Ever

Data Hygiene: More Important Than Ever

In 2015 we’ve witnessed a long series of data breaches at corporations like Sony, Target, and The Home Depot. These attacks have been carried out by hackers seeking customer credit card numbers, user passwords, internal documents, and emails. As a result, privacy has...
Email Frequency: Why Quality Trumps Quantity

Email Frequency: Why Quality Trumps Quantity

How often do you send emails to your subscribers? Messaging frequency is an area that can make or break an email marketer’s relationship with their subscribers. According to a study from TechnologyAdvice entitled, “What Consumers Want from Marketing Emails”, 43% of...
Top 4 Triggered Messages for Your Email Programs

Top 4 Triggered Messages for Your Email Programs

Research on email consumption tells us that, depending on the device, anywhere from 20% to 43% of readers spend 3 seconds or less on an email message. This illustrates the importance of sending relevant content, as people will read your email if the message is eye...
The Power of Email Preference Centres

The Power of Email Preference Centres

Marketers should be well aware by now that their subscribers only care about what you can do for them. Email content should not be used as an opportunity to pat yourself on the back, it should be a relationship builder. When you allow your subscribers to get to know,...
Why Subscribers Flag Email As Spam

Why Subscribers Flag Email As Spam

As an email marketer, you pride yourself on taking care of the details. With each email campaign you create valuable content, attractive CTAs, and engaging subject lines. Yet when you analyze the results from your email deployments, you may be concerned with the...