Spam

Protecting Your Brand with DMARC – Stop the SPAM!

Protecting Your Brand with DMARC – Stop the SPAM!

  You’ve read the headlines – privacy breaches and phishing scams have become increasingly front page news. Gartner Group, a research and advisory firm, reported a 700% increase in phishing attacks from 2008-2012. These attacks targeted major bank brands,...
10 Mistakes That Will Send You to the Spam Folder

10 Mistakes That Will Send You to the Spam Folder

No! Not the spam folder! Unfortunately, even legitimate emailers like you can find yourself facing a sudden drop in opens that means your messages have been detoured. Watch out for these 10 mistakes that can derail even your finest mailings: Spammy subject lines...
CASL, Canada’s Anti-Spam Law, 6 Months Later

CASL, Canada’s Anti-Spam Law, 6 Months Later

This blog post was originally published on Email Critic. (View original post here) Now that Canada’s anti-spam legislation (CASL) has been in effect for six months, I thought it might be a good time to check in on its impact. To do so, I turned to my friend Matthew...