Spam

10 Mistakes That Will Send You to the Spam Folder

No! Not the spam folder! Unfortunately, even legitimate emailers like you can find yourself facing a sudden drop in opens that means your messages have been detoured. Watch out for these 10 mistakes that can derail even your finest mailings: Spammy subject lines...

CASL, Canada’s Anti-Spam Law, 6 Months Later

This blog post was originally published on Email Critic. (View original post here) Now that Canada’s anti-spam legislation (CASL) has been in effect for six months, I thought it might be a good time to check in on its impact. To do so, I turned to my friend Matthew...