Smartphones

Marketing’s Mobile Shift

This article originally appeared in the February 2016 issue of Direct Marketing Magazine. Marketing planning becomes challenging as the mobile landscape is always shifting. The ways in which consumers behave and consume media has changed. Today’s consumers use...

Email Marketing: A Mobile State of Mind

Mobile devices are well embedded in consumer behaviour and email marketers should strategically plan their content and targeting accordingly. In doing so, content feels less generic and more personalized to the user’s context. As of Q3 2014, the proportion of mobile...