Mobile Marketing

Email Marketing: A Mobile State of Mind

Mobile devices are well embedded in consumer behaviour and email marketers should strategically plan their content and targeting accordingly. In doing so, content feels less generic and more personalized to the user’s context. As of Q3 2014, the proportion of mobile...

Email Marketing vs. Social Media

In a previous blog post, “Why Email should not be Ignored,” we reported that social media on average represents almost 40% of the digital marketing spend while email is hugely underrepresented with just 10% of the average marketing budget. Smart marketers make budget...