Mobile Marketing

4 Ways To Achieve Personalization At Scale

4 Ways To Achieve Personalization At Scale

Find out how the power of personalization can accelerate the growth of your business, as well as how to implement it effectively within your marketing programs. Do you remember the days of getting handwritten mail, addressed specifically to you, from friends, family...
Leveraging Mobile Marketing Trends In 2018

Leveraging Mobile Marketing Trends In 2018

What’s the first thing you do when you wake up? It’s likely you reach for your companion; and by companion, we mean your mobile phone. This blog post explores what is driving the mobile-growth and the three trends that marketers should take advantage of in order to...
Marketing’s Mobile Shift

Marketing’s Mobile Shift

This article originally appeared in the February 2016 issue of Direct Marketing Magazine. Marketing planning becomes challenging as the mobile landscape is always shifting. The ways in which consumers behave and consume media has changed. Today’s consumers use...
The 5 Major Trends Impacting Email Marketing in 2016

The 5 Major Trends Impacting Email Marketing in 2016

The last five years have been one of the greatest periods of change in the marketing industry. Consumers are now connected 24/7, accessing content anywhere, at any time, and on multiple devices. Digital marketing now represents over 30% of marketing spend and is...