email

Think Like a Designer to Increase Email Metrics

“Design is governed by both form and function. A continuous shift in balance occurs; understanding how to walk this theoretical tight-rope leads to elevated creative solutions.” – Mark Anderson, Art Director Form and function are the most important elements in...

How Marketers Need To Engage Millennials

Visual engagement analytics firm Sticky recently ran a study to compare how hard it is to engage Baby Boomers vs. Millennials with digital ads. They evaluated the digital ads on the AOL Lifestyle site featured below. The results may surprise you.      Baby Boomers See...

Increase Customer Engagement With These 4 Tips

Customers are now more powerful than ever. Their always-connected status and ability to find information anytime from anywhere, in a matter of seconds, puts them in control of their own experience, and this trend has forced marketers to rethink how they engage and...

4 Keys to Better Email Deliverability

For almost a decade email has laid claim to the title of highest ROI of all direct marketing channels. For every $1 spent, email marketing generates $38 in ROI. For many, email has become the foundation of their digital marketing program. As a marketer you have spent...