email trends

Marketing’s Mobile Shift

Marketing’s Mobile Shift

This article originally appeared in the February 2016 issue of Direct Marketing Magazine. Marketing planning becomes challenging as the mobile landscape is always shifting. The ways in which consumers behave and consume media has changed. Today’s consumers use...
The 5 Major Trends Impacting Email Marketing in 2016

The 5 Major Trends Impacting Email Marketing in 2016

The last five years have been one of the greatest periods of change in the marketing industry. Consumers are now connected 24/7, accessing content anywhere, at any time, and on multiple devices. Digital marketing now represents over 30% of marketing spend and is...