Email Metrics

Top 5 Blog Posts From 2015

Top 5 Blog Posts From 2015

We always like to take a look back at the past 12 months to see which themes resonated most with our readers. In 2015, email marketers favoured posts on the fundamentals of email marketing, including how to implement industry best practices and how to practice good...
Intro to Email Marketing Metrics

Intro to Email Marketing Metrics

We are seeing more and more marketers turning to email in order to better connect and engage with their customer base. Why email? More marketers are attracted to email because of the tremendous amount of data it delivers – data that other digital channels can’t...
Why Email Don’t Get No Respect

Why Email Don’t Get No Respect

A recent Globe and Mail article titled “Web ad ‘viewability’ eyed as new standard” brings to question whether web ads are being seen – apparently they are not. According to the article, “Viewability” has become a hot topic in the ad industry, as marketers pour more...
The State of Email Marketing in Canada

The State of Email Marketing in Canada

Canadian consumers are constantly raising the bar on relevance. As a result, there is an increasing demand for one-to-one content using personalization, dynamic content, and predictive intelligence. According to eMarketer, the #1 strategy objective for email marketers...
5 Major Factors Impacting Email Marketing

5 Major Factors Impacting Email Marketing

In 2014, email marketing reaffirmed its effectiveness as a digital marketing channel. Technologies like countdown clocks, scratch and win, animated GIFs, and video in email have given a much needed refresh to many email marketing programs. MarketingSherpa reported...