email engagement

How to Avoid Digital Marketing Fatigue

Finding it difficult to keep customers engaged with your messaging? While the loss of subscribers over time is inevitable, you need to identify ways which can help to minimize this churn. It is critical to know at what point customers will fatigue and to have a...

How Marketers Need To Engage Millennials

Visual engagement analytics firm Sticky recently ran a study to compare how hard it is to engage Baby Boomers vs. Millennials with digital ads. They evaluated the digital ads on the AOL Lifestyle site featured below. The results may surprise you.      Baby Boomers See...

Increase Customer Engagement With These 4 Tips

Customers are now more powerful than ever. Their always-connected status and ability to find information anytime from anywhere, in a matter of seconds, puts them in control of their own experience, and this trend has forced marketers to rethink how they engage and...

How to Keep More Eyes on Your Emails

As an email marketer, it is easy to get wrapped up in your message and metrics while forgetting that there is a real person on the other end of “send.” Your subscribers may begin to tune out your message or unsubscribe altogether if your emails are irrelevant or lack...

How to Grow Your Email Marketing List

Email lists are the key to creating and maintaining customer relationships post purchase. Converting customers into subscribers is a great way to create brand loyalty and repeat purchasers. Keeping your list healthy and growing is an increasingly important aspect to...