Copywriting

Email Preheaders: Ignore them at your peril

Email Preheaders: Ignore them at your peril

If you’re like many email marketers, you spend lots of time on subject lines. And for good reason. But how much attention do you give to preheaders? If your preheaders still say “View in a web browser”, you’re missing a big opportunity. That tiny line above the header...
Email Marketing: Writing for Scanners

Email Marketing: Writing for Scanners

You probably won’t read to the end of this Digital copywriting is humbling. Much as we would like to think people read every precious word, we know better. (With the exception of this post, of course.) Email readers are in a hurry, their inboxes are brimming, and...
Email ‘From’ Lines: Why You Should Care

Email ‘From’ Lines: Why You Should Care

Originally Published April 28th, 2014 on Direct Marketing News Are you neglecting your email ‘from’ line? The good news is if it’s the right ‘from’ line, you should ignore it. Like a solid blue-chip stock, it should be left alone to keep building value for you. But...