Brand Marketing

3 Email Trends That Will Dominate 2018

Is your email marketing as competitive as it could be for your industry? Find out what email innovations companies will be using in 2018 and how you can leverage them to boost your email marketing results. Spoiler Alert! You know digital. You know that in this current...

4 Ways To Achieve Personalization At Scale

Find out how the power of personalization can accelerate the growth of your business, as well as how to implement it effectively within your marketing programs. Do you remember the days of getting handwritten mail, addressed specifically to you, from friends, family...

Leveraging Mobile Marketing Trends In 2018

What’s the first thing you do when you wake up? It’s likely you reach for your companion; and by companion, we mean your mobile phone. This blog post explores what is driving the mobile-growth and the three trends that marketers should take advantage of in order to...

Social Media Crisis Management: An Adidas Case Study

We’ve all done it. Sent an email and realized shortly after that it should not have gone out. Cue: scrambling for the ‘Undo’ button. Thanks, Gmail!  For marketers the impact of an untimely and insensitive email can be catastrophic. There is no ‘undo’ button once...