The optimal enterprise-focused sales strategy means increasing your deal size and decreasing your sales life cycles. While this may sound like the perfect idea on paper, it takes much more effort to craft. Using current customer’s buying patterns and engagement... by Colleen Preisner | Feb 22, 2017 | General
Understanding human behaviour and what drives consumers to engage with a brand is a goal all marketers share. However, according to a 2016 survey conducted by Econsultancy, while 76% of marketers were implementing basic segmentation only 15% of marketers were using... by Colleen Preisner | Nov 7, 2016 | General
