Two years have come and gone since Canada’s Anti-Spam Law, better known as CASL, was introduced. Ever since the legislation received royal assent it’s conjured up strong emotions in either direction. For some CASL was the best thing to happen to the email industry,... by Colleen Preisner | Jul 27, 2016 | General
It’s been nearly two years since Canada’s Anti-Spam Law (CASL) came into effect and in that time marketers both in Canada and abroad have had to adapt their messaging programs to meet the legislations’ stringent requirements. If you thought your CASL related headaches... by Colleen Preisner | Jun 28, 2016 | General
Email marketing has been a popular messaging channel for years; however, unsolicited, irrelevant, and poorly targeted email messages annoyed consumers and threatened to undermine the entire email marketing industry. In an effort to combat this, the Canadian Government... by Colleen Preisner | Jun 22, 2016 | General
You’ve read the headlines – privacy breaches and phishing scams have become increasingly front page news. Gartner Group, a research and advisory firm, reported a 700% increase in phishing attacks from 2008-2012. These attacks targeted major bank brands,... by Colleen Preisner | Feb 17, 2016 | General
It was announced yesterday by The Canadian Radio-television and Telecommunications Commission (CRTC) that Porter Airlines Inc. has agreed to pay $150,000 as a result of alleged violations against Canada’s anti-spam legislation (CASL). According to a news release... by Colleen Preisner | Jun 30, 2015 | General
