Building Your Foundations for Digital Marketing Success

Training that will equip your marketing team with the tools needed to identify the building blocks necessary for creating a strong digital marketing foundation.

Take The Guesswork Out Of Digital Marketing

In today’s market, technology and marketing trends are evolving at a pace that is difficult to keep up with. It’s never been more important to stay at the forefront of these advancements in order to remain competitive in your industry.

For over 15 years, Inbox Marketer has guided leading brands through successful digital marketing strategies by leveraging our knowledge and experience in data-driven marketing and technology solutions.

As a thought leader, we have harnessed lessons learned from the challenges and growing pains from our clients and have designed a training program that takes the guesswork out of the complexities of digital marketing. Enter the “Building Your Foundations for Digital Marketing Success”, training program!

How Will You Benefit?


“ Your team will be provided with the level-setting training that will equip them with the tools to identify the building blocks necessary for a strong digital marketing foundation. ”

Course Outline:

Each module consists of 7 hours of training over 7 weeks. To maximize your learning experience, your course format is a combination of in-class training, webinars, case studies, self-assessments and facilitated group exercises delivered at a location of your choice.

This training will enable participants to:


1. Identify the opportunities and benefits of both traditional and digital marketing, as it relates to your ecosystem.

2. Learn to enhance customer-centric experiences in email engagement, while establishing email best practices for improved ROIs.

3. Assess the organizational impact of CASL, the essentials of permission capture and the importance of accurate record keeping.

4. Hold the tools necessary to improve both owned and paid media channels, while understanding the influence each has on ROI.

5. Identify what you need to interact with customers across multiple digital devices and platforms.


Learn More About The Course


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Meet Your Instructors

Your course instructors have over 55 years of marketing experience combined across various industries, and can’t wait to share their expertise in data-driven insights, testing, tracking technologies, digital messaging strategy, and more.

Geoff Linton

Geoff Linton

CEO & Founder

Kim Arsenault

Kim Arsenault

Senior Director, Client Services

Taina Suomela

Taina Suomela

General Manager, Toronto Office