AllstreamImproved communication on mobile and desktop platforms.
Allstream’s prospects and customers operate in a fast-paced business environment. This requires any marketing communication to strike a chord and resonate immediately with the reader. Part of Allstream’s business is to find solutions to complex telecommunications infrastructure problems. As a result, designing communications that cut through the noise are critical to ensuring prospects and customers alike understand the value Allstream provides in an easily digestible format.
After reviewing Allstream’s subscriber metrics it was discovered that a large amount of these readers were viewing these emails on a mobile device. Inbox Marketer updated the design of the message to work across desktop and mobile phones to help increase reading engagement and click-through. This template design allowed Allstream to update the content every month without adjusting too much of the code design – saving time and money in the process while creating a better experience for their subscribers to access great content.