Trendline Acquires Canada’s Largest Email Marketing Agency
Acquisition uniquely positions Trendline to help Fortune 500 companies transform their email marketing programs.
AUSTIN, Texas – April 22, 2019 – Email consulting and professional services firm Trendline Interactive today announced the acquisition of Canadian email agency Inbox Marketer, further strengthening Trendline’s strategy, data management and analytics service offerings.
“Forward-thinking organizations are embracing digital transformation, and email is the digital channel they look to first,” said Morgan Stewart, CEO of Trendline Interactive. “While new technologies allow marketers to connect with customers in increasingly personal and relevant ways, marketers also need to deploy the right people and processes to fully leverage these tools. Inbox Marketer bolsters our ability to identify quick wins and implement strategic solutions that drive digital marketing transformation.”
Trendline and Inbox Marketer were both recognized as email industry leaders in the most recent Email Agency Buyer’s Guide from analyst firm The Relevancy Group, with Trendline receiving top honors in strategy and analytics, and Inbox Marketer receiving the highest scores in data management.
“We are excited to combine two leading email agencies into an integrated team of over 140 email professionals across North America,” said Geoff Linton, CEO and Founder of Inbox Marketer. “In addition to increased capacity and scale, the combination allows us to offer clients a more robust set of email marketing solutions including strategy, operations, creative, technology, analytics, deliverability, and privacy.”
Founded in 2002, Inbox Marketer has established itself as Canada’s premier email marketing agency by providing actionable insights and expertise in implementing integrated technologies. Over the years, they invested significantly in ETL (Extract, Transform, Load), data management and visualization tools, which allow them to execute on real-time data and rapidly deliver complex email programs at scale. Their client roster includes enterprise clients from the Financial, Insurance, Telco and Retail sectors.
Since Morgan Stewart and Andrew Kordek founded Trendline in 2010, they have focused on bringing together the very best talent across all facets of email marketing. “Inbox Marketer has an incredibly talented team of email marketing professionals,” said Morgan Stewart. “The combined strength of Trendline and Inbox Marketer will help us to continue building customer-centric, data-driven and performance-led email marketing programs so our clients can stay ahead of the competition.”
This news follows Trendline’s September 2018 acquisition of Inbox Pros, the industry leader in email deliverability, privacy and compliance, as well as deliverability training and certification.
Trendline Interactive is backed by Growth Catalyst Partners (GCP), a lower-middle market private equity firm that invests in information, marketing and tech-enabled services businesses. “Email is the backbone of digital marketing and a critical channel for large enterprise organizations looking to connect with customers and prospects,” said James O’Callaghan, Principal at GCP. “We are excited to announce this transaction and believe the combination of Trendline and Inbox Marketer creates the leading email consulting and professional services firm in North America, and is well positioned to help Fortune 500 companies with their email and digital transformation initiatives.”
Trendline is an email consulting and professional services firm providing true end-to-end email solutions for Fortune 1000 companies. Our team of over 140 employees consists of experts in strategy, operations, marketing technology, creative, analytics, deliverability and privacy. We deliver optimum performance through email marketing excellence. Clients include AARP, Gannett, Allstate, Atlassian, Carnival Cruise Lines, WebMD, and Banfield Pet Hospital. Trendline is headquartered in Austin, Texas with offices in Atlanta, Chicago, Portland, OR, and now Toronto. www.trendlineinteractive.com
About Inbox Marketer
Founded in 2002, Inbox Marketer is Canada’s largest data-driven email marketing services company. As strategic partners with our clients, we focus on business outcomes such as creating significant efficiencies, lift response, increasing customer loyalty and retention leading to increased sales. With over 15 years of applied digital marketing experience, Inbox Marketer has a successful track record of driving transformational business results for its clients. www.inboxmarketer.com
About Growth Catalyst Partners
Growth Catalyst Partners (“GCP”) is a lower-middle market private equity firm focused on information, marketing and tech-enabled services businesses. GCP’s strategy involves targeting growth segments of industries and identifying market leading companies with breakout potential. GCP partners with top executives within those industries and provides capital and expertise to the incumbent management teams of the targeted businesses. GCP was founded by veteran private equity investor Jim TenBroek and leading investment banker Scott Peters, who have led hundreds of transactions and successful investments in services businesses for over 20 years. For more information, visit www.growthcatalystpartners.com.
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