Direct Marketing Magazine – Marketing’s Mobile Shift

Planning your marketing activities becomes challenging as the mobile landscape is always shifting. Learn what new consumer behaviours and challenges marketers are facing and how to overcome them in today’s hyper-connected world.

Marketers have to navigate the evolving multi-device world and what that means for their brand. But remember, just because someone is viewing on a mobile device doesn’t mean that they are physically in a mobile state. Different devices are used in different ways. It’s important to understand the insights about mobile behaviour and what to do about it.

Read the full article as previously published in the February 2016 issue of Direct Marketing.