CASL is Canada’s Anti-Spam Legislation which establishes rules for the sending of Commercial Electronic Messages (CEMs) and prohibits the unauthorized alteration of transmission data. CASL requires that a certain level of consent (either Express or Implied) is obtained and maintained between consumers and businesses in order to send CEMs.
CASL applies to all CEMs that are sent from or sent to Canadians. This means that even if you are a business based outside of Canada, CASL regulations apply to the emails you send to Canadians.
There are three primary rules to be cognisant of when ensuring compliance.
When acquiring Express consent from an email subscriber your Subscribe Page/Form must include:
Inbox Marketer can provide you with a comprehensive CASL audit that reviews your organization(s) for gaps where you may be vulnerable for fines. In order to support you long term as well, we can provide ongoing compliance monitoring, to ensure that you have implemented requirements consistently and accurately over time.
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