The Team

You can tell a lot about a company by looking behind the scenes. We draw upon our many years of experience to deliver the quality of service and products our customers expect.

Leadership Team

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Geoff Linton

CEO & Founder

Geoff Linton is a founder of Inbox Marketer and a data driven marketing expert with more than 25 years of applied experience in both client and agency roles.

He has worked in many industry sectors, including financial services, telecommunications, consumer packaged goods, technology, manufacturing, and professional service businesses. For the past 13 years at Inbox Marketer, Geoff has guided clients in digital messaging strategy and analytics. Geoff was previously an Associate Director for Air Miles (LoyaltyOne) and he was a Marketing Professor at Conestoga College of Applied Arts & Technology.

Geoff is also actively involved in the marketing industry as a speaker, author and association member. Over the last decade Geoff has been actively involved in numerous industry associations and he loves a challenge.

Geoff holds both a P.Eng and MBA from Queen’s University in Canada.

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Kim Arsenault

Director, Client Services

Kim is a digital marketing professional with over 12 years of experience and has been with Inbox Marketer since its inception in 2002. She is a senior client partner, leading Inbox Marketer’s account services team, and is responsible for providing expert advice on digital marketing strategies, email best practices, and new trends across various industries, including financial, retail, loyalty, and telecommunications.

Kim has been a regular speaker for the Canadian Marketing Association for over 5 years and consistently ranks the highest in delivering relevant and engaging seminar content. She provides both in-person and online seminars on topics including Advanced Email Marketing and Best Practices, Campaign Management, New Trends in Email, CASL, and most recently, How to Connect and Engage with Consumers in a Hyper-Connected World. Kim holds a Marketing and Sales diploma from Conestoga College.

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Mark Smith

Director, Sales and Marketing

Mark Smith brings 15 years of applied marketing experience to Inbox Marketer. Mark’s versatile career started in the retail sector, where he mastered brand and consumer marketing strategies for top tier enterprise companies. Mark has been with Inbox Marketer since May 2014, and actively participates at industry conferences and seminars. His knowledge of digital marketing enables him to provide thought leadership and data driven strategy direction to clients, prospects, and peers. He is responsible for overseeing all sales and marketing initiatives and processes for Inbox Marketer. He guides a team of sales professionals to develop lead nurturing strategies with the end goal of driving conversion and revenue growth.

Mark’s marketing mandate is to develop the Inbox Marketer brand for all products and services, activating both inbound and outbound marketing strategies to drive lead generation. Mark holds a Marketing and Sales diploma from Conestoga College.

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Philip Thomson

Director, Technology

As Director of Technology, Philip brings 15 years of Information Technology experience and 10 years of management experience to Inbox Marketer. Philip oversees Inbox Marketer’s Technology products, services, leading the teams that develop, manage, and deploy all technology solutions for clients. Philip has also been key to Inbox Marketer’s success gaining our SSAE16 SOC2 audit report that covers Inbox Marketer's data practices, infrastructure, software, personnel, and procedures, and demonstrates Inbox Marketer's commitment to excellence in all aspects of its business. In previous positions he has been involved with several SAP R/3 and CRM implementations, and been responsible for designing and executing multinational wide area corporate networks globally.

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Peter Sieunarine

Director, Innovation

Peter has been with Inbox Marketer since the beginning and has over 20 years of professional software, Internet and database development experience. Peter leads the team that architects and builds many of the innovative solutions and systems that Inbox Marketer offers.

In previous positions he has specialized in e-procurement services and building complete online systems. Peter is a graduate of Conestoga College with a diploma in Electronic Engineering — Computer Systems.

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Kelly Cleghorn

Director, Finance & Administration

Kelly brings more than 15 years of management and business expertise to Inbox Marketer. She is responsible for overseeing all corporate administrative activities, including accounting, government compliance and human resources. Kelly joined Inbox Marketer in 2007, quickly becoming skilled in all aspects of first-, second- and third-generation email marketing. Between 2007 and 2011, she held the position of senior account manager at Inbox Marketer and was responsible for managing large-scale email programs for Petro-Canada, Bootlegger, Cleo and Ricki's. Kelly holds a Bachelor of Arts degree from the University of Guelph and a Bachelor of Laws degree from York University. She fine-tuned her skills in the Business Administration program at Conestoga College.

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Matthew Vernhout

CPO & Manager, Deliverability

Matt is a digital messaging industry veteran and Certified International Privacy Professional with more than 14 years of experience in email marketing. Through his years of practical experience in both privacy and network operations, he is an astute problem solver with both strategic and technical experience. At Inbox Marketer, Matt is responsible for the privacy and deliverability team, working to ensure our clients achieve industry leading deliverability. He also ensures that clients are compliant with all regulations including CAN-SPAM, PIPEDA and Canadian Anti-Spam Legislation (CASL).

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Taina Suomela

General Manager, Toronto Office

As General Manager in our Toronto hub, Taina helps our clients drive business growth through integrated data-driven digital marketing strategies. Taina helps clients get to the next level by bringing together Above-The-Line and Below-The-Line digital tactics.

Taina is a client-focused business leader with a true passion for data-driven marketing. With over 16 years of marketing experience, Taina offers a broad range of digital experience including online media planning/buying, programmatic, analytics, SEM/SEO, mobile, online video, email and social media. Taina is highly skilled in data-driven analysis, digital tracking technologies and establishing testing & benchmarking plans that help brands develop more targeted and cost-effective roll-out plans, iteratively producing incremental improvement in ROI.

Previous to joining Inbox Marketer, Taina spent over a decade helping to launch and grow The Aber Group, a leading Canadian agency focused on digital direct response marketing.

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Client Services

Our Client Services team is comprised of hand-picked, well-rounded marketing professionals from a variety of backgrounds and skill sets. Their commitment to help our clients achieve their business goals and our unique understanding of email marketing is what sets us apart.


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Design Services

Enthusiastic, creative, and market-savvy, our design team will work with you to capture your vision and craft responsive emails, landing pages and more! Our graphics team studies design trends, follows best practices, and routinely publishes design guides and tips for marketers & designers to learn from.


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Programming & Development

Whether you need a new email template coded, custom data reporting, or an integration with an existing system, we've got the best team to solve your technology challenges. Our experienced team of front-end developers, data analysts, and technical programmers will work with you to find a solution that will fit your needs.


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Marketing & Business Development

Our Marketing and Business Development team is here to connect our clients to all of the options available to them to help drive revenue, increase retention, and improve their marketing efforts. They also publish educational reports, whitepapers, and infographics about email marketing best practices and digital strategy for businesses.


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Finance & Administration

Our Finance & Administration department oversees and manages many aspects of the company including but not limited to: human resources, finance, accounting, planning, legal, and event coordination.

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