Inbox Marketer Receives High Marks in the 2016 Edition of the Relevancy Group – Email Agency Buyer’s Guide
Guelph, ON (September 12, 2016) – Inbox Marketer, a Guelph based email marketing and technology solutions company, was ranked one of the top full serve email marketing agencies in the 2016 Relevancy Ring – Email Agency Buyer’s Guide. “We are proud to be recognized in this annual report”, said Geoff Linton, President of Inbox Marketer. “When we started 14 years ago, we were primarily an ESP with strong expertise in campaign management and measurement. We have since evolved to become a digital marketing services company specializing in data-driven marketing, integrated technology, descriptive analytics, and marketing innovation.”
The report highlights Inbox Marketer’s experienced team of direct marketers who use a pragmatic driven approach to problem solving. “Overloading a solution with a large number of complex tactics isn’t cost efficient for marketers”, said Linton. “Once the objectives are established, our approach is to diagnose and identify what specific variables should be adjusted. We then prioritize the tactics and quantify how much to invest in each. Sometimes the solution may look obvious but if it meets the objectives in the most cost efficient manner, we call that success”.
“Inbox Marketer’s mission is to help email marketers and their agency partners achieve better results through efficiencies and insights. Data-Driven-Marketing is at the core of what we do and we look forward to creating more balance by bringing more science to the art of marketing.”
About Inbox Marketer | inboxmarketer.com | @InboxMarketer
Inbox Marketer is a leading email marketing services and technology solutions company, operating in the heart of Canada’s innovation corridor; Toronto – Guelph – Kitchener, ON. Inbox Marketer provides expert strategy with turnkey execution for mid-size and enterprise brands, and guides clients to make smarter, more strategic marketing decisions, so they can better connect with their customers to gain insights and achieve transformational results.
About The Relevancy Group, LLC | relevancygroup.com | @RelevancyGroup
Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) combines original and thought-provoking market research with unrivaled advisory services. Producing research on email, social, mobile, omnichannel and identity marketing; TRG research helps companies compete more effectively within the broader digital economy. TRG measures consumer and executive behaviors to develop strategies that optimize a return on marketing investments. All TRG Analysts have a minimum of 15 years of experience in digital marketing. As a trusted advisor to leading organizations, TRG works with the largest vendors and brands as well as early stage companies where marketing and advertising intersects. TRG assists vendors in generating leads and developing a market presence. TRG produces dozens of surveys, research reports and webinars annually, as well as publishes the digital magazine for marketers by marketers, The Marketer Quarterly, that is available for free with registration online at www.marketerquarterly.com, and through the MQ app on iTunes, Google Play and Amazon.
Mark Smith, Director Business Development & Marketing