Expertise
What We Know & What We Do
We work very closely with our clients, to the point that many view Inbox Marketer as an extension of their marketing departments. Our corporate culture is entirely about customer care - your care. We take pains to understand your business and marketing needs before recommending solutions. We work on your timetable and we guarantee prompt, considerate, thoughtful and value-added service.
Inbox Marketer handles as much or as little of the digital marketing process as you require. Our services begin with strategy, end with execution and cover all process steps in between. They include:
Emarketing strategy: We help clients craft Content and Contact Strategies they can actually execute - within their means and of value to their customers.
Creative Design: Full creative design services from professionals with years of experience optimizing for digital media. Please see our Portfolio.
Content Authoring: Our staff writers author many client newsletters and product messages, and we can locate and supply a professional writer skilled in any content area. Here are some examples of Inbox-authored publications: (Johnson & Johnson newsletter, Kimberly-Clark, Allstream newsletter, Petro product emails, The Co-operators product email).
Channel Delivery (Email, Mobile, Social, Web): We are Integrated Marketing experts, fully conversant with all channels of digital direct messaging and the best ways they work together.
Database design/hosting: Part of the Inbox Marketer service package is the design, setup and hosting of your own custom eMarketing Database, updated in realtime. This database records all aspects of your customers' digital relationship with you - what they've subscribed to, clicked on, ignored, preferred, purchased, etc. It also communicates with and updates any of your internal customer databases, as required, eliminating data silos.
Measurement/Analytics: The answers you receive from your customer data are only as good as the questions you ask. We have skilled analytics professionals on staff who help you discern exactly what is going on with your eMarketing Database and how the digital behavior of your customers may be changing and affecting your business.
Custom programming: In addition to messaging, we design and host many Web programs that support it. These include Lead Management Systems, Intelligent Microsites and Online Surveys.
