Inbox Marketer - Centre of Excellence for Digital Direct Marketing en-us Copyright 2011 inboxmarketer.com http://www.inboxmarketer.com/institute_news-messages.asp?id=149 For years digital marketing channels have operated in relative isolation. More recently a shift has occurred, as more marketers recognize the value in integrating their marketing messages. Here are three tips to help you integrate your marketing messages. 1/19/2012 2:27:20 PM http://www.inboxmarketer.com/institute_news-messages.asp?id=153 Social media can be scary for marketers because it's such a rapidly evolving channel. Here are 3 reasons why this year you'll put that fear aside and embrace social media. 1/19/2012 11:28:15 AM http://www.inboxmarketer.com/institute_news-messages.asp?id=145 Managing Generation Y is a common challenge among entrepreneurs. What, if anything, are you doing to work with them successfully? 1/16/2012 10:27:00 AM http://www.inboxmarketer.com/institute_news-messages.asp?id=142 That old maxim "You never get a second chance to make a first impression" is never more apt than when applied to email marketing. 1/5/2012 12:36:26 PM http://www.inboxmarketer.com/institute_news-messages.asp?id=141 Are you concerned that your email marketing messages may not be rendering properly on mobile devices? Here are a few key points for creating mobile-friendly messages. 11/23/2011 10:31:42 AM http://www.inboxmarketer.com/institute_news-messages.asp?id=118 If you've been noticing declining email open rates (OR), you're not alone. From 2008-2011, Inbox Marketer aggregated client data shows North American client open rates are on a declining trend. 11/1/2011 http://www.inboxmarketer.com/institute_news-messages.asp?id=117 The combination of email and social can elevate your email marketing strategy to new heights. Here are some tips on how to do it - and what to avoid. 10/26/2011 10:13:51 AM http://www.inboxmarketer.com/institute_news-messages.asp?id=116 It can take digital marketers years to build a permission based email list, but attrition can quickly erode it. Here are a few tips on how you can proactively manage your opt-in list and keep an eye on attrition. 10/25/2011 http://www.inboxmarketer.com/institute_news-messages.asp?id=115 Did you know irrelevant content is the number one reason recipients unsubscribe or stop reading emails? Read how personalizing content can strengthen your email campaigns and your relationships. 9/20/2011 http://www.inboxmarketer.com/institute_news-messages.asp?id=114 Measuring topline email marketing data isn't enough. To uncover key insights, marketers need to apply more advanced email measurement. Here's how. 8/22/2011