Richele Black joined Inbox Marketer in 2010, with oversight responsibility for corporate online initiatives, including the company's webstite, eCommunications and social media programs. Before joining Inbox Marketer, she was Online Marketing Manager at Johnson & Johnson, spearheading the digital marketing initiatives for the company's Living Well CRM program. She also managed development of the Living Well web site, which increased membership by 155% and achieved an unprecedented 90% consumer satisfaction rating. Richele holds a Master of Arts degree in Journalism from the University of Western Ontario and an Honours Bachelor of Arts degree in Rhetoric & Professional Writing from the University of Waterloo.
Articles by Richele Black
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Should you add mobile to your marketing mix?
June 27 2011,
by Richele BlackIf you're wondering whether or not to launch a mobile marketing campaign, you're not alone. This online readiness scorecard will help you assess if mobile is right for your business. READ ARTICLE »
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8 ways to give your emails higher priority
April 18 2011,
by Richele BlackTools like Google Priority Inbox are only making it harder for your email messages to achieve priority status. Here are some practical tips to get your emails noticed and keep them on top READ ARTICLE »
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The Truth Behind Inactives
March 28 2011,
by Richele BlackBetween 30%-50% of subscribers can stop opening and clicking on your email messages. Find out how to "reactivate" these "inactives" before you lose them completely. READ ARTICLE »
