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January 2009  
Is Email A Recession Buster?
By Randall Litchfield

Recession Buster The only thing for sure about this recession
is that it's here to stay. That's why marketers want to inject as much certainty in their campaigns as possible. ROI anyone? Advantage email. MORE 
Noteworthy
Subject Lines Revisited

The poor neglected subject line may be the Rodney Dangerfield of email marketing, but it's still your best shot at getting messages opened and read. Here are 5 ways to make this happen. MORE 
Market Research
How Much To Ask, And When

Long form or short form when registering customers online? It's the classic question, and a case study by Marketing Experiments has some revealing answers. MORE 
New Clients
Hippopost

HippopostNow for something completely new and different. Hippopost™ is an exciting new web-2-mail marketing platform that transforms consumer correspondence into social marketing opportunities. We're proud to have them as our latest client. CHECK THEM OUT 
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