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December 2008  
Top Email Trend? Accountability
By Randall Litchfield

If you had to choose a single, dominant trend in 2008, this is it. The recent economic challenges have made accountability the supreme measure of all marketing media. MORE 
Noteworthy
How Email Elected A President

President-elect Obama's email dialogue with 3 million supporters not only allowed him to trump all rivals, it adds a new dimension to participatory democracy. See the article in Advertising Age. CONTINUE TO ARTICLE 
Market Research
Re-allocation of Marketing Dollars

The downturn sure isn't favouring traditional media, but e-Marketer forecasts US online advertising spending to more than double by 2013 as a percentage of marketing budgets. (Free registration required to view report.) FULL REPORT 
New Clients
Kimberly-Clark

Kimberly-ClarkHealthcare-associated infections are a global crisis, and this major division of Kimberly-Clark's is on the forefront of combating it. We're proud to welcome them as our latest client. CHECK THEM OUT 
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