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October 2008
All Roads Lead To EmailBy Randall Litchfield  
A priority of most contact strategies is to grow the list and reach out to new prospects. But build it and they will come doesn't really cut it in email marketing - there are simply too many players pursuing the same strategy. You need every customer contact channel at your disposal to capture the all-important email address.
 Research Study: B2B Customer Retention Needs Email The Economist Intelligence Unit survey of 650 enterprise executives (half of whom hold C-level titles) found that email remains the preferred business communications channel for 93% of all respondents. And although in the future Web 2.0 segments such as mobile data and Web conferencing might be an increased way to communicate with customers, e-mail is not going to be supplanted. 
New ClientsSobeys With more than 1,300 stores in 10 provinces and thousands of wholesale customers, Sobeys is a leading national grocery retailer and food distributor in Canada. Success lies in 100 years of superior customer service, excellent product variety and competitive operations. We're proud to have won Sobeys as Inbox Marketer's latest client. |
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