Inbox Marketer News

	July 2008 Can-Spam 2.0. Are you ready? By Randall Litchfield The US Federal Trade Commission's CAN-SPAM changes go into effect July 2008 in a move that will make it easier for email recipients to opt out of unwanted messages. Here is a summary of those changes and how they affect email marketers. CONTINUE TO ARTICLE
	*Research* Top 5 things to know about SMS advertising According to the Nielsen Company, 77 percent of U.S. mobile subscribers used SMS by the end of 2007. In comparison, the same report said that 36 percent of mobile subscribers accessed the mobile web in the same period. CONTINUE TO ARTICLE
	*New Clients* The Co-operators Group The Co-operators Group Limited is a 100% Canadian-owned insurance company with over 60 years of history. The focus extends beyond increasing profits and share values, to a concern for satisfying the needs of clients, staff members, member-owners, and communities. We're proud to have The Co-operators as Inbox Marketer's latest client. CHECK THEM OUT