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April 2008
What Works In B2B Email?By Randall Litchfield Sending email to consumers and B2B contacts can be very different exercises, requiring distinct approaches on copy, tone and content. A good place to start is recognizing that more and more business people read their email on text-only devices such as BlackBerries. Here are our top 5 optimization tips for bringing relevance and resonance to your B2B messages.   |
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Research B2B Marketing Trends: 2010 The most significant challenge facing B2B marketers over the next two years will be gaining insight into customers' needs, according to a new study by the Institute for the Study of Business Markets. CONTINUE TO ARTICLE |
New Clients Grand & ToyAs Canada's largest commercial office products company, Grand & Toy has kept businesses well stocked since 1882. It is the go-to resource for office supplies, technology, furniture and a wide range of innovative business services. We're proud to have won Grand & Toy as Inbox Marketer's latest client. CHECK THEM OUT |
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