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October 2007  
Trends
Email's State of The Union
Email's State of The UnionBy Randall Litchfield

"Reports of my death are greatly exaggerated", quipped Mark Twain. Email could well quip the same with each ominous prediction that users will move on to the next new things such as social networks and text messaging. Not so says the latest research. READ MORE 

Research
Actionable Insights Into Email Marketing

The Direct Marketing Association released a useful email statistics guide at its recent annual conference titled Actionable Insights Into Email Marketing. It is an extensive survey of how its membership is using this fast-growing medium; analyzing budgets, opt-in strategies, tracking and reporting, deliverability and sending frequency. A must have. READ MORE 

New Clients
VentureLink Funds

Venturelink FundsWith over $250 million under management, VentureLink Funds is a diverse group of labour-sponsored funds, and a pioneer in bringing funds focused on mezzanine debt to the market. Inbox Marketer is delighted to be assisting them with its email marketing. CHECK THEM OUT 

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