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June 2007
StrategyWill Mobile Marketing Work For You?  By Randall LitchfieldMaybe it already does. Although the hype tends to focus on Mobile Web, few marketers have actually tried this channel and even fewer made money from it. But think of all those email enabled BlackBerries and cell phones. They're getting your message just fine so long as you follow some basic rules. READ MORE   |
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Research Social Networks Bypass Baby Boom Social networking buzz belies an impending sector shakeout, according to In-Stat's "Social Networking: Finding Friends Online" report. The report says membership and monetization are key issues for social networking sites. Although popular with a younger demographic that is "finite, fickle and limited in expendable income", social networks have largely overlooked Baby Boomers, who still account for the bulk of consumer spending. READ MORE |
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New Clients CLEO  With 90 stores coast to coast, cleo offers stylish, professional clothing to an expanding market - career women ages 35 - 55. The clothier's "my connection" loyalty reward program keeps these customers coming back again and again. We are delighted cleo chose Inbox Marketer as its online marketing provider. CHECK THEM OUT
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Inbox Marketer, 340 Woolwich Street, Guelph Ontario Canada, N1H 3W5