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April 2007  
Strategy
Email Sclerosis
Blogs and EmailBy Randall Litchfield

Does your email conversion funnel narrow and clog prematurely? Is it wide at the brim and then quickly constricts with low open, click and conversion rates? If yes, then you have email sclerosis. Here's the cure.
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Research
US Email Marketing Consumer Survey

Jupiter Research's annual survey reveals a somewhat testy consumer but nonetheless engaged in email - fully 97% now use the medium. Consumers who buy products advertised in emails spend 138% more online than peers who do not.
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New Clients
HSBC

HSBCEmail newsletters are now the preferred way investment professionals such as Karen Khalil, Regional Vice-President of HSBC Investments, updates her clients on investment strategies and movements in markets. We are delighted they chose Inbox Marketer to help them do this.
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