| Best Practices In Strategic Email Marketing | December 2006 |
Strategy
Have Yourself A Merry Inbox
By Randall Litchfield
Coming from the David Ogilvy school of thought that says buy from your own clients as much as possible, we're lucky to have such high quality customers. For example, what better gift than a AAA/CAA membership for every staff member? (Sshh! It's a surprise!) The fact is, our clients' offerings could assemble a pretty impressive gift catalogue. And their use of email in 2006 was the gift that kept on delivering. FULL ARTICLE
Research
Email Marketing Benchmark Guide 2007
Here's a stocking stuffer - Marketing Sherpa's annual email benchmark guide. It provides this free 16-page teaser to wet appetites. Based on the responses of more than 3000 email marketers, it contains 6 key email marketing alerts for the coming year. The take away? Email isn't going away as a highly effective marketing channel. SEE THE OVERVIEW
New Clients
Are YOU going to be OK?
Looking for the perfect Xmas
present? Francis D'Andrade is an old friend of Inbox
and, with 20 years experience in the financial sector, knows a ton about
financial planning. For anyone hoping to achieve financial comfort in
today's world, his new book is a must read. He's also our newest customer.
CHECK HIM OUT
 "A good conscience is a continual Christmas." Benjamin Franklin  |
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