Best Practices In Strategic Email Marketing June 2006

Strategy
Delivery is The Whole Journey
By Randall Litchfield

It is tempting to view email deployment as only a delivery problem, solved purely by precautions such as spam checks and white listing. It helps to view this more holistically - a message isn't "delivered" until it resides in the cerebral cortex of your recipient’s brain.
FULL ARTICLE 

Research
ClickZ Deliverability Survey

A survey of marketers' experiences with deliverability showed a surprising lack of knowledge about what is likely to get email blocked. But they are beginning to understand that deliverability is more than just getting email through a filter. FULL DETAILS 

New Clients
Motoring Along

As North America's largest motoring and leisure travel organization, AAA provides its members with travel, insurance, financial and automotive-related services. Inbox is proud to welcome AAA Western and Central New York as its recent new client. CHECK THEM OUT 


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