Best Practices In Strategic Email Marketing May 2006

Strategy
Word Of Mouth Email
By Randall Litchfield

Otherwise known as viral email marketing, the quest is the same. How do you get people to tell their friends about you and your amazing offer or email newsletter? The answer is a proper blend of art and science.
FULL ARTICLE 

Research
MarketingSherpa's Viral Hall of Fame

See MarketingSherpa's take on the Top 12 viral marketing campaigns for its 2006 Hall of Fame. It includes creative samples and results for campaigns targeting many different audiences. FULL DETAILS 

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