Best Practices In Strategic Email Marketing March 2006

Strategy
Perfect Landings
By Randall Litchfield

Don't make the last link in your email campaign the weakest - landing pages are too important to neglect. The reason? Think of it as where you typically close the deal. Here's five ways to pilot perfect landings.
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Research
U.S. Email Marketing Forecast

In a recent report, JupiterResearch expects email marketing expenditure to average 4.5% annual growth and reach $1.1 billion by 2010. Acquisition email will represent about half of this spending, with the most popular vehicles being ad-supported newsletters, co-registration and email append.

New Clients
A New Star In The Heavens

Howard Stern and 100 commercial free radio channels have finally come to Canada. In addition to music, news, entertainment, sports and talk, subscribers can look forward to a dynamic email newsletter keeping them up to date on their favorite programming. Inbox is seriously excited in welcoming Sirius Satellite Radio as it's newest client. CHECK THEM OUT 


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