| Best Practices In Strategic Email Marketing | October 2005 |
Technique
The truth behind declining Email Metrics
By Randall Litchfield
No bragging, the newsletter you are now reading experiences very high open and click rates versus industry averages. But even these have declined over time, right along with those industry averages all across the board. Here are some reasons behind this phenomenon and things you can do about it. FULL ARTICLE
Research
Notes From DMA 2005
We attended the Direct Marketing Association's annual convention in Atlanta last week and (no surprises) marketing budgets are moving increasingly to online, with special emphasis on email. Deliverability is up, spam volumes are down and now there is renewed emphasis on list building, segmentation and visual relevance.
FULL DETAILS
New Clients
Welcome To InnVest REIT Hotels
You may think you have not stayed in an InnVest Reit Hotel, but chances are if it was a Holiday Inn, Comfort Inn or Radisson Hotel anywhere across Canada, you did. We proudly welcome this hospitality group managing the largest portfolio of hotels in Canada as our latest customer.
CHECK IT OUT
 
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