Best Practices In Strategic Email Marketing September 2005

Technique
Permission: No need to beg
By Randall Litchfield

'Growing the list' is right up there on the hierarchy of needs of most email marketers, but there is always that initial obstacle of obtaining explicit opt-in permission. No need to beg! Permission is what distinguishes email from all other marketing media and there are many effective ways to get it. FULL ARTICLE 

Inbox Research
The State of Email Marketing in Canada

A new survey commissioned by Inbox Marketer shows Canadian companies dedicating larger shares of their overall marketing budgets to email marketing and using more sophisticated techniques. FULL DETAILS 

New Clients
Welcome To GolfNorth

Operating 12 golf courses in South Western Ontario, GolfNorth has discovered email to be a prime driver (pun intended) in generating repeat visits. Inbox Marketer is proud to be serving them. CHECK IT OUT 


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