| Best Practices In Strategic Email Marketing | August 2005 |
Technique
Singin' Like A One-Note Comedian?
By Randall Litchfield
If your emails all have the same purpose, look, feel and - notably - promotional hype to them, chances are you should expand the repertoire. Email customer communications should be as multi-faceted as the relationship itself. Triggered Messaging is an ideal tool to help you achieve this in an automated yet intimate manner. FULL ARTICLE
Research
DoubleClick Email Trend Report
Email productivity is up with bounce rates at an all time low and click rates stable despite a recent decline in open rates. The declining trend in open rates coincides with, and seems to reflect, the adoption of image filtering by various ISPs. FULL DETAILS
New Clients
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