| Best Practices In Strategic Email Marketing | June 2005 |
Technique
Why 'Above the Fold'?
By Randall Litchfield
The term originated with newspapers, typically folded
in half to fit vendor newsstands and coin boxes, and then it entered
the direct marketing lexicon. Inbox conducted some recent tests on
various client e-newsletters to determine how big an impact article
and banner location has on click rates. If the findings are at all
surprising, it is their consistency.FULL ARTICLE
And
Don't Forget The Preview Pane
Research
DoubleClick
Email Trend Report
Email productivity is up with bounce rates at an all time low and click rates
stable despite a recent decline in open rates. The declining trend in open rates
coincides with, and seems to reflect, the adoption of image filtering by various
ISPs.
FULL
DETAILS
New Clients
Canadian
Automobile Association
The CAA has been aiding motorists for 102 years. Now, the South
Central Ontario chapter adds a new service with the launch of its
innovative and informative eLetter. For great deals and info on all
things automotive.
CHECK IT OUT
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