| Best Practices In Strategic Email Marketing | April 2005 |
Technique
How To Control Hard Bounces
By Randall Litchfield
ISPs increasingly view the way you manage invalid email addresses (hard bounces) as an indicator of spamming. Mail twice to the same invalid address and you risk all future communications being blocked by that ISP. Best practice is for your email system to make this an impossibility.
FULL ARTICLE 
What is a Hard and a Soft Bounce?
Research
Return Path Deliverability Report
Twenty-two percent of permission-based e-mail was blocked by the top ISPs in 2004, according to Return Path. Companies saw the best delivery success at Earthlink (5% blocked), BellSouth (6% blocked) and CompuServe (8% blocked).
RETURN PATH
New Clients
University of Windsor
From its roots going back to 1857, the university has evolved into a comprehensive, mid-sized university offering a broad range of undergraduate, graduate, cooperative education and professional programs.
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