Email Marketing & Publishing March 2005

Best Practices
Eight Ways To Reduce Unsubscribes

If you're experiencing list burnout it could be your subscribers saying they want more choice. Keep your email marketing contacts coming back for more with these simple tips to prevent them from clicking on "unsubscribe".
FULL ARTICLE 

Research
DoubleClick Email Trend Report

Declining open rates suggest that email image filters have continued widespread adoption among ISPs and email applications. The good news is that email productivity, as expressed in a click-to purchase conversion rate, has skyrocketed. FULL ARTICLE 

New Clients
Publix Super Markets

With 850 locations in the southern U.S., Publix is one of the 10 largest supermarket chains by volume in America. Owned by its employees, Publix takes pride in its community involvement and its mission to be the premier quality food retailer in the world. Inbox is pleased to help Publix create value for customers by publishing its email newsletter. CHECK IT OUT 


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Canadian Marketing Association


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