Email Marketing & Publishing February 2005

Best Practices
Five ways to grow
By Randall Litchfield

Build it and they will come doesn’t cut it anymore. You’ve produced a newsletter that engages your audience and provides tons of value, now you want it to reach more people. What are the best ways to opt them in? FULL ARTICLE 

Research
DoubleClick Email Trend Report

Conversions are up and bounce rates are down as a survey of more than 2 billion email messages shows that email marketers who pay attention to list hygiene and customer preferences will reap solid response rates. FULL ARTICLE 

New Clients
Vigilant Solutions

Vigilant has provided flexible business software products since 1983. More than 10,000 users are now "being Vigilant" with their point-of-sale, billing, inventory control and CRM solutions. Inbox is pleased to be providing its own solutions for Vigilant’s email marketing needs. CHECK IT OUT 


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Canadian Marketing Association


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