Email Marketing & Publishing November 2004

Best Practices
Email and Search Engine Marketing
By Randall Litchfield

As the fastest-growing segments in online marketing, email and search engines are natural partners for lead generation and follow-up. Here's how to use them to best advantage. FULL ARTICLE 

Top Ten Search Engines? 

Research
DoubleClick Consumer Email Study

This fifth annual consumer email study reveals that a significant percentage of consumers now consider email to be a replacement for direct mail. Others see it replacing their bills and statements. FULL ARTICLE 


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