Email Marketing & Publishing October 2004

Best Practices
When to send
By Randall Litchfield

Does it really matter what day of the week or hour of the day to send your message? According to a Return Path survey, it's not so much choosing the really good times, as avoiding the really bad. FULL ARTICLE 

Email Trends
Image Blocking

This is becoming all too commonplace among email clients such as Microsoft Outlook and Gmail, as well as major ISPs such as AOL. Although most commercial email traffic is HTML, expect images to take a back seat to well written text. FULL ARTICLE 

Three counter measures 

New Clients
Ontario Teachers Insurance Plan

OTIP is the leading provider of insurance products to Ontario education employees. Its vision? Create insured members for life. Inbox looks forward to assisting OTIP in this objective by publishing its email newsletters and offering strategies for continuous client communications. CHECK IT OUT 



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