Email Marketing & Publishing June 2004
	Marketing Research Go Postal or Go Email? In the early days of email, marketers borrowed techniques from years of experience with postal mail. But as the industry matures, distinct differences are emerging. A report from the The Direct Marketing Association shows how the two mail streams are diverging. REPORT HIGHLIGHTS  Best Practices Newsletter Design Don't discard any time-honored techniques you may have learned in the print world. As newspaper and magazine publishers can attest, the best way to maximize ad performance is to have them play second fiddle to your real content. VIEW REPORT  Customer Profile The Simple Alternative Funeral pre-planning isn't something everyone rushes to do; but is something everyone should do. The Simple Alternative Funeral Centres decided to make the process easier and more engaging by having Inbox create a virtual pre-planner featured on the company's Web site. CHECK IT OUT				Inbox Services  Customer Testimonials  Contact Us Discover How
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