Email Marketing & Publishing April 2004

Consumer Research
Message to Direct Marketers

Some recent North American surveys ranked the annoyance levels consumers have with various forms of marketing - electronic and otherwise. No surprise that telemarketing, pop ups and sp^m top the list. But permission email proves quite palatable. FULL ARTICLE 



Demographics
Reaching that 18 - 34 segment

Nielsen ratings show this group dropping out of TV land as fast as they're going online. The 'most connected generation' in history has special needs, interests and preferred channels of information. VIEW REPORT 



New Clients
BellSouth Corporation

BellSouth Corporation is a Fortune 100 company serving nearly 50 million local, long distance, Internet and wireless customers. Inbox is pleased to deploy their bimonthly iWay e-newsletter that helps readers make the most of BellSouth Internet Services.



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