Email Marketing & Publishing News February 2004
	Measurement Beyond the click By Geoff Linton The familiar mantra - ‘faster, better, cheaper’ - is also email marketing’s worst enemy. These very qualities tempt a cavalier approach marketers wouldn’t think of applying to other media. Successful email marketing begins with the commitment to measure. FULL ARTICLE   What to measure and how  The essential, online marketing database Must Reading How do Challenge Response filters work? One to 10 emails per 1,000 (roughly 5,000 on a 1-million name list) are sitting in bulk-mail folders somewhere, waiting for you to verify by hand that you are a legitimate sender. Here are 4 steps to increase your delivery rate. VIEW REPORT  New Clients Canadian Healthcare Technology Since 1996, Canadian Healthcare Technology has informed healthcare senior management of the latest trends in information technology. Now they will also do this with a twice monthly e-newsletter. Timely information for those in the need to know. DETAILS				Free Trial Offer Now I can conduct general and specific queries, view email campaign results, and track conversions 24/7 from a single Web-based console. Richele Black Marketing Manager Intellitactics Inc. See more Testimonials
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