Email Marketing & Publishing News January 2004
	Best Practices Email at the crossroads By Randall Litchfield More and more legitimate email messages disappear without a trace. Blame hyperactive spam filtering and over zealous IT departments. The marketer's challenge is to understand the nature of this problem, how filtering works and what can be done to counteract. FULL ARTICLE   The 10 things spam filters look for  CAN-SPAM:Act: How to comply Must Reading DoubleClick Email Trend Report Despite an increasingly difficult environment, delivery rates for legitimate marketers are up in almost all categories, according this study of 2 billion messages by the industry's largest player. VIEW REPORT  Next Issue Beyond the click - measured marketing The familiar mantra - ‘faster, better, cheaper’ - is also email marketing’s worst enemy. These very qualities tempt a cavalier approach most marketers wouldn’t think of applying to other media. Success begins with the commitment to measure. Stay tuned!				Free Trial Offer
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