Best Practices in Strategic Email Marketing June 2003
	Strategy Don't forget the Creative Brief By Geoff Linton Effective marketing campaigns begin with a creative brief, and this is especially important with email. This simple document crystallizes the communication goals of a campaign and can mean the difference between unfocused messaging and creative that is relevant and motivating. FULL ARTICLE  Technique How to make it viral By Kim McDonald You know you're doing something right in an email campaign when the number of people who open a message exceeds the number in the mailing list because of the sheer volume being forwarded to friends. FULL ARTICLE  Execution Getting personal By Randall Litchfield Personalization usually begins with putting the recipient's first name in the salutation, but can go much deeper depending on the quality of the contact database. Do you know what your customers buy, when they buy and how much? FULL ARTICLE  Analytics Data mining - not as difficult as you think By Larry Filler - Partner, Boire Filler Group Mention the term "data mining" to most marketers, and you'll see the fear appear in their eyes, as visions of capital expenditures and endless meetings with IT personnel come into view. FULL ARTICLE				Inbox Survey What is the ideal frequency for an email newsletter? Weekly Monthly Quarterly
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