Best Practices in Strategic Email Marketing May, 2003
	Strategy Why e-newsletters will be king By Randall Litchfield Helpful, unobtrusive, relevant, customized and requested - everything that spam is not. As the unsolicited email crisis worsens, the simple, opt-in email newsletter has become the vehicle of choice for readers and marketers alike. FULL ARTICLE  Execution What is proper 'permission' - really? By Geoff Linton How important is permission in email marketing? It's what separates you from the scourge of the industry - spam. As permission standards tighten, the consequences can be severe if you're not acquainted with the various types. FULL ARTICLE  Analytics The Growth of Data Mining By Richard Boire CRM and data mining have become well established marketing buzz words in the past five years but, as disciplines, they are still in their infancy. The reality is, the principles of successful direct marketing are really what these two are all about. FULL ARTICLE  Technique Subject lines that Get Through! By Kim McDonald Email subject lines face a new challenge in spam filters, which hunt for words and phrases commonly used in unsolicited messages. Here are some helpful hints to keep your subject lines fresh, interesting and undeleted! FULL ARTICLE				eMarketer Click Z Canadian Marketing Association Received this from a friend? Click here for your own free subscription to Inbox Marketer.
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