| Best Practices in Strategic Email Marketing | May, 2003 |
Strategy
Why e-newsletters will be king
By Randall Litchfield
Helpful, unobtrusive, relevant, customized and requested - everything that spam is not. As the unsolicited email crisis worsens, the simple, opt-in email newsletter has become the vehicle of choice for readers and marketers alike. FULL ARTICLE
Execution
What is proper 'permission' - really?
By Geoff Linton
How important is permission in email marketing? It's what separates you from the scourge of the industry - spam. As permission standards tighten, the consequences can be severe if you're not acquainted with the various types. FULL ARTICLE
Analytics
The Growth of Data Mining
By Richard Boire
CRM and data mining have become well established marketing buzz words in the past five years but, as disciplines, they are still in their infancy. The reality is, the principles of successful direct marketing are really what these two are all about. FULL ARTICLE
Technique
Subject lines that Get Through!
By Kim McDonald
Email subject lines face a new challenge in spam filters, which hunt for words and phrases commonly used in unsolicited messages. Here are some helpful hints to keep your subject lines fresh, interesting and undeleted! FULL ARTICLE
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